Every space has a story worth telling.
We make sure it's told well.

PLEM is a creative studio where CGI and photography merge into a single visual language, built around the belief that architecture deserves to be experienced, not just seen.

Since 2018, we have been working with architects, developers, and designers to translate spatial ideas into images that carry meaning. Not catalogues of spaces, but stories of them: the quality of light at a specific hour, the dialogue between a building and its landscape, the feeling of experiencing a space for the first time.

Every project is approached with the same attention, whether it’s a competition entry under deadline pressure or a long-form visual narrative. The medium changes. The care doesn’t.

Erika Ruiz

FOUNDER & VISUAL ARTIST

Trained as an architect in Italy and specialised in Digital Architecture at IUAV Venice, Erika has spent the last decade learning to read spaces through drawings, photography, and cgi.

Having lived and worked in Italy, the Netherlands, Albania, and Serbia, her visual language is shaped by different architectural cultures: the precision of Dutch design, the contrasts of Balkan architecture, the light of the Mediterranean. Photography is an essential part of how she observes the world, exploring the interplay of light, atmosphere, and the stories that places hold.

Before architecture, she competed at national level as an athlete, developing a lasting appreciation for discipline, precision, and performing under pressure.

She has taught Architectural Visualization, AI in Architecture Design and Photography at the University of New York Tirana. In 2024 she curated Supermostra Albania. She participated as a speaker at Chaos Campus and has also been a finalist and judge at the CGarchitect 3D Awards.