About

MADE IN ITALY
INSPIRED BY THE WORLD

PLEM has its roots in the south of Italy, in Siracusa, Sicily, a land where the warmth of the sun blends with the blue of the sea and the richness of greek and baroque architecture.

 

The photographic approach focusing on light and details, both in ancient and modern architectures, have been key elements in exploring how to communicate architecture through images and animations.

plem_erika ruiz_founder_architectural visualization

Erika Ruiz

FOUNDER & VISUAL ARTIST

Curious and creative, Erika is passionate about architecture, photography and cinema and she loves to combine them together when working on CGI projects.

She graduated in Architecture & Building Engineering in Italy, and shortly after specialized in Digital Architecture at IUAV Venice.

She currently teaches Architectural Visualization and Photography at the University of New York Tirana, focusing on the communication of architecture and the perception of images.

Her past as a professional athlete has given her a competitive spirit and a strong ability to work under pressure. She brings these skills when working on architectural competitions, always striving for the best outcome.

She is fascinated by the use of light in street photography and when she is not behind the screen experimenting with some new tool, she is most likely somewhere with her camera taking pictures around the world and searching for new inspiration.